If you shop at popular stores like Centrepoint, Max, or Splash in the Middle East, you’ve likely heard of Shukran. As the biggest and most successful retail loyalty program in Saudi Arabia and the wider region, Shukran offers a unique way to turn your shopping trips into future savings.
In this guide, we will break down exactly how the Shukran program works, how you can earn points (Shukrans), and how to spend them to get maximum value on your next purchase.
In this guide, we will break down exactly how the Shukran program works, how you can earn points (Shukrans), and how to spend them to get maximum value on your next purchase.
What are Shukrans?
Shukrans are a "virtual currency" used by the Landmark Group. Unlike traditional reward programs that are limited to one store, Shukrans can be earned and spent across a massive network of brands.
Key Program Stats:
- 10 Million+ Members across the Middle East.
- 57 Brands covered, including fashion, home, and electronics.
- 2,000+ Stores and over a million products.
- 8 Countries, with a massive presence in Saudi Arabia (KSA).
Earning points is simple, whether you prefer shopping at a mall in Riyadh or ordering online from your home in Jeddah.
In-Store Shopping: When you are at the checkout counter of any Landmark Group brand (like Home Centre or Babyshop), simply open the Shukran App and present your digital card to the cashier before paying.
Online Shopping: Link your Shukran account to the e-commerce websites or apps of partner brands. Once linked, you will automatically earn points on every successful transaction.
Sales and Promotions: One of the best features of Shukran is that you can still earn points even during big sales events and clearance promotions.
How to Spend Your Shukrans
Think of your Shukrans as cash sitting in your digital wallet. Here is how you can use them:
At the Cashier: Present your digital card along with a valid Photo ID (like your Iqama or National ID). The cashier will deduct the value of your points from your total bill.
Shopping Online: During checkout on a partner website, look for the "Pay with Shukrans" slider. You can choose how many points you want to use to lower your final price.
Top Brands Where You Can Use Shukran
The strength of the Shukran program lies in its variety. You can earn points on a new outfit and spend them on home furniture. Some of the top participating brands include:
- Fashion: Max, Centrepoint, Splash, Iconic.
- Kids & Baby: Babyshop.
- Home: Home Centre, Home Box.
- Footwear: Shoe Express, Shoemart.
To truly benefit from the program, the Shukran App is essential. It offers:
Cardless Transactions: No need to carry a physical plastic card.
Fast Tracking: Check your points balance instantly.
Exclusive Deals: Get notified of "Member Only" discounts before anyone else.
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